Syakar Company Ltd was established in 1976 and has been the authorized distributor and retailer of Honda, Hero Honda and Philips in Nepal. It began with the distribution of Honda motorcycles, which the Jyoti Group had been importing since 1967. Syakar Company Ltd followed it with the distribution of Hero Honda motorcycles from 1986. Syakar Company Ltd started its Philips Audio-Video products business in the 1990s. Since 2011, it is also the authorized distributor of Philips domestic appliance, personal care and Philips Avent (baby products). It’s retail outlets are spread across the nation.